YouShouldKnow.com http://www.youshouldknow.com A Place to Learn ... A Place to Share Fri, 18 Jul 2008 11:18:49 +0000 http://wordpress.org/?v=2.1.2 en Should you snatch up Google Snatch and the free click traffic formula? http://www.youshouldknow.com/product-reviews/should-you-snatch-up-google-snatch-and-the-free-click-traffic-formula-33.html http://www.youshouldknow.com/product-reviews/should-you-snatch-up-google-snatch-and-the-free-click-traffic-formula-33.html#comments Sat, 20 Oct 2007 19:58:43 +0000 Frank http://www.youshouldknow.com/product-reviews/should-you-snatch-up-google-snatch-and-the-free-click-traffic-formula-33.html (more…)

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]]> http://www.youshouldknow.com/product-reviews/should-you-snatch-up-google-snatch-and-the-free-click-traffic-formula-33.html/feed/ Google testing new keyword phrase anchor text links within their 468×60 banners ads. http://www.youshouldknow.com/google-adsense/google-testing-new-keyword-phrase-anchor-text-links-within-their-468x60-banners-ads-31.html http://www.youshouldknow.com/google-adsense/google-testing-new-keyword-phrase-anchor-text-links-within-their-468x60-banners-ads-31.html#comments Fri, 07 Sep 2007 05:07:06 +0000 Frank http://www.youshouldknow.com/uncategorized/google-testing-new-keyword-phrase-anchor-text-links-within-their-468x60-banners-ads-31.html I was browsing around one of my clients sites after making a few tweaks to the colors of their 468×60 adsense ads when I noticed something peculiar ?

new keyword phrase anchor text links within 468×60 adsense ads.

? looks like the adsense team is testing a new ad format which incorporates keyword phrases as their anchor text. Curiosity almost got the best of me as I was pretty tempted to click on one of them to see if it in fact took me to a site or to some sort of Google search results for that keyword phrase.

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]]> http://www.youshouldknow.com/google-adsense/google-testing-new-keyword-phrase-anchor-text-links-within-their-468x60-banners-ads-31.html/feed/ How to display relevant affiliate ads or content on your WordPress blog’s posting and category sidebars? http://www.youshouldknow.com/quick-tips/how-to-display-relevant-affiliate-ads-or-content-on-your-wordpress-blog%e2%80%99s-posting-and-category-sidebars-30.html http://www.youshouldknow.com/quick-tips/how-to-display-relevant-affiliate-ads-or-content-on-your-wordpress-blog%e2%80%99s-posting-and-category-sidebars-30.html#comments Sun, 02 Sep 2007 18:47:57 +0000 Frank http://www.youshouldknow.com/quick-tips/how-to-display-relevant-affiliate-ads-or-content-on-your-wordpress-blog%e2%80%99s-posting-and-category-sidebars-30.html Did you know that the majority of WordPress blogs out there today use a standard sidebar with simple HTML that displays the same content or ads from page to page? What if I told you that with just a few simple lines of PHP code, you can create a dynamic side bar that is able to display relevant content based on the category or posting category a specific user is reading?

It’s a well known fact that displaying relevant ads on specific content will increase your ad CTR and conversion rates. The following tip I am about to share is going to do exactly that and also enable you to increase your ad inventory exponentially.

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]]> http://www.youshouldknow.com/quick-tips/how-to-display-relevant-affiliate-ads-or-content-on-your-wordpress-blog%e2%80%99s-posting-and-category-sidebars-30.html/feed/ WordPress 2.2 Permalink Trailing Slash & Duplicate Pages Issues http://www.youshouldknow.com/quick-tips/wordpress-22-permalink-trailing-slash-duplicate-pages-issues-28.html http://www.youshouldknow.com/quick-tips/wordpress-22-permalink-trailing-slash-duplicate-pages-issues-28.html#comments Sun, 03 Jun 2007 17:44:04 +0000 Frank http://www.youshouldknow.com/quick-tips/wordpress-22-permalink-trailing-slash-duplicate-pages-issues-28.html wordpress logoI was upgrading one of my client?s WordPress blog today and although the upgrades went without a hitch, I did manage to discover a potential troublesome issue; WordPress is now dropping the trailing slash ( / ) from URLs.

Let me illustrate this:

Prior to WordPress version 2.2, the URL would look something like this:

http://www.youshouldknow.com/category/branding/

Now with WordPress version 2.2, the URL looks like this:

http://www.youshouldknow.com/category/branding


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]]> http://www.youshouldknow.com/quick-tips/wordpress-22-permalink-trailing-slash-duplicate-pages-issues-28.html/feed/ Directory Owners … Incredibly Bright People, Doing Incredibly Stupid things! http://www.youshouldknow.com/directories/directory-owners-%e2%80%a6-incredible-bright-people-doing-incredible-stupid-things-25.html http://www.youshouldknow.com/directories/directory-owners-%e2%80%a6-incredible-bright-people-doing-incredible-stupid-things-25.html#comments Sat, 28 Apr 2007 19:17:46 +0000 Frank http://www.youshouldknow.com/directories/directory-owners-%e2%80%a6-incredible-bright-people-doing-incredible-stupid-things-25.html You know, it not too often that I take a little bit of time to actually rant about something near and dear to my heart, but today I’ve decided it was time.

I was browsing through my favorite forums today and decided I would take a peek into the directory forum and see what was happening. I enjoy doing a quick glance over the thread titles and then basically start reading from there. However, for some reason, during my quick glance of the threads, things really hit a nerve today, I am not sure why but they did. (more…)

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]]> http://www.youshouldknow.com/directories/directory-owners-%e2%80%a6-incredible-bright-people-doing-incredible-stupid-things-25.html/feed/ Google Cracking Down on Harmful Web Content. http://www.youshouldknow.com/google/google-cracking-down-on-harmful-web-content-9.html http://www.youshouldknow.com/google/google-cracking-down-on-harmful-web-content-9.html#comments Thu, 18 Jan 2007 23:54:34 +0000 Frank googlegoogle content advisoryharmful content http://www.youshouldknow.com/google/google-cracking-down-on-harmful-web-content-9.html I was doing my daily routine today and trying to find some relevant link partners for one of my clients, when I ran into something I have never run into before, a “Google Content Advisory Warning”. It seems like Google is now able and is analyzing the contents of particular pages and websites for content that may be harmful to your computer. The site that I was trying to access was presented to me via a simple query on Google. When I clicked on the link listed I got the following message:

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]]> http://www.youshouldknow.com/google/google-cracking-down-on-harmful-web-content-9.html/feed/ “Passive Digital Branding” – Using Favicons! http://www.youshouldknow.com/branding/%e2%80%9cpassive-digital-branding%e2%80%9d-%e2%80%93-using-favicons-7.html http://www.youshouldknow.com/branding/%e2%80%9cpassive-digital-branding%e2%80%9d-%e2%80%93-using-favicons-7.html#comments Mon, 15 Jan 2007 01:23:48 +0000 Frank brandingfaviconsquick tips http://www.youshouldknow.com/branding/%e2%80%9cpassive-digital-branding%e2%80%9d-%e2%80%93-using-favicons-7.html If you haven’t realized it yet, building an online brand is becoming more and more critical. During my online travels, I see webmasters building fancy and compelling designs in order to captivate surfers and build a lasting brand. Are they succeeding? Well let’s look at few aspects of online brand building before we dive into what is perhaps the most underutilized branding method today.

The first thing I would like to address is what I call “on-site brand building”, this is where webmasters and designers incorporate the actual brand into their page. Here we are talking about logos, tag lines and color schemes. Let’s take a look at a popular brand that most of us would recognize: Google. (more…)

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