Archive for September 6th, 2007

Google testing new keyword phrase anchor text links within their 468×60 banners ads.

I was browsing around one of my clients sites after making a few tweaks to the colors of their 468×60 adsense ads when I noticed something peculiar ?

new keyword phrase anchor text links within 468×60 adsense ads.

? looks like the adsense team is testing a new ad format which incorporates keyword phrases as their anchor text. Curiosity almost got the best of me as I was pretty tempted to click on one of them to see if it in fact took me to a site or to some sort of Google search results for that keyword phrase.

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