Archive for January, 2007

Google Cracking Down on Harmful Web Content.

I was doing my daily routine today and trying to find some relevant link partners for one of my clients, when I ran into something I have never run into before, a “Google Content Advisory Warning”. It seems like Google is now able and is analyzing the contents of particular pages and websites for content that may be harmful to your computer. The site that I was trying to access was presented to me via a simple query on Google. When I clicked on the link listed I got the following message:

Continue reading … ‘Google Cracking Down on Harmful Web Content.’

“Passive Digital Branding” – Using Favicons!

If you haven’t realized it yet, building an online brand is becoming more and more critical. During my online travels, I see webmasters building fancy and compelling designs in order to captivate surfers and build a lasting brand. Are they succeeding? Well let’s look at few aspects of online brand building before we dive into what is perhaps the most underutilized branding method today.

The first thing I would like to address is what I call “on-site brand building”, this is where webmasters and designers incorporate the actual brand into their page. Here we are talking about logos, tag lines and color schemes. Let’s take a look at a popular brand that most of us would recognize: Google.

Continue reading … ‘“Passive Digital Branding” – Using Favicons!’



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